Always keep your resume up-to-date and have several versions that target specific industries and highlight your skills that fit their job descriptions.
Compile several reference lists with a good variety of people and former business associates. Be sure to first ask each if you can use them as references.
Compose a comprehensive, catchy and succinct cover letter of no more than a page (this is no place to ramble). It will introduce you and your desire to work for the company. Have a knowledgeable friend check it for errors; misspelled words and bad grammar hint at carelessness and indifference. Know what the company does, and highlight skills, work experience and education that apply to the position. Be aware that many employers now accept only online applications so get comfortable with computers.
Maintain a positive, professional and broad-based presence on social media such as Facebook and LinkedIn; almost all employers search social media sites to vet job candidates, and your absence there will raise red flags. Also be aware that images and comments posted spur-of-the-moment can be searched out forever and come back to haunt you.
Be prepared for an interview at any time. When you submit your application, a supervisor may want to talk immediately, or the phone may ring with a call from a hiring director. Compose — and rehearse — your one-minute self-promotional speech on who you are, an achievement or two and your strengths. It’s not vanity to make a good first impression. If a supervisor wants to know why she should hire you, be ready.
Always follow up with thank-you letters and calls. Even today, a letter, as well as the quick-response email, will separate you from a surprising number of the other applicants — to your advantage — and keep your name fresh in the interviewer’s mind. Judicious calls display your continued interest. Writing out beforehand what you want to say helps. So does rehearsal.
Be aware that due to the usually huge numbers of applicants, most companies are able to follow up only with candidates in whom they are interested. Don’t take it personally if you’re not notified that you didn’t get the job.