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The So Burr Experience

The So Burr Experience

Welcome. Thank you for joining me today. My name is Jason Burr, creator of The So Burr Experience.

Imagine walking into a room: a job interview; a first day of work; a meeting with “higher ups” you have yet to meet; meeting a new client; a party or event where you might meet new friends or business partners; a first date perhaps or even a blind date for that matter… These are all situations mostof us have been in. With that in mind…

MIT neuroscientists found that the brain can identify images seen for as little as 13 milliseconds.  Imagine seeing a dozen pictures flash by in a fraction of a second.  That is exactly what is happening to us all the time. We are constantly absorbing visual stimulus.

What this indicates is that what vision does is find concepts and piecing it all together. What the brain is doing all day long is trying to understand what we’re looking at.  In fact, our eyes shift their gaze 3 times per second to find their next target.  The job of the eyes is not only to get information into the brain, but to allow the brain to think about it rapidly enough to know what you should look at next. We’re calibrating our eyes so they move around just as often as possible while still trying to understand what we’re seeing.

After visual input hits the retina, the information flows into the brain, where information such as shape,color, and orientation is processed.  Part of the brain continues to process images for longer, through “feedforward processing” –the flow of information in only one direction – enough time for the brain to identify concepts without having to do any further processing.

What does all this science have to do with fashion and interior design? You have to be memorable. Stick out from the crowd. Give your intended audience a reason not to look elsewhere.

This is true for the way we dress and the way we create our home and office environments. How we present ourselves through dress and personal environment is our calling card. This is how we tell our own unique individual stories. With one glance, someone should be able to capture a general idea of Who. You. Are. How do we do this?

Welcome to The So Burr Experience! I have developed what I call my Building Blocks of Style. Your style is built upon 6 key building blocks: Client Profile, Trend Theory, Silhouette(s), Colors, Print(s), and Fabrics.

I have been working in fashion and interior design since 2001, winning awards for Best Windows of the Year, Senior Executive of the Year, Junior Executive of the Year and Visual Merchandiser of the Year. I have been interviewed for Forbes.com and Muses On Demand. My other credits include a long list of major designers/brands such as Calvin Klein, Ralph Lauren, Tommy Hilfiger, Hugo Boss, Free People, Anne Klein, Patricia Nash, Martha Stewart, Pier 1 Imports, Thomasville Furniture, Macy’s, GAP and H&M.

I love educating and empowering others. Knowledge is power. I have been invited to conduct workshops and seminars, training others using my expertise and experience.

 Having been raised by an Army dad, I am excited to offer my creativity, uniqueness, nerve and talent to support our men and women in uniform.

Hours
Monday6:00 am - 7:00 pm
Tuesday6:00 am - 7:00 pm
Wednesday6:00 am - 7:00 pm
Thursday6:00 am - 7:00 pm
Friday6:00 am - 7:00 pm
Saturday6:00 am - 7:00 pm
Sunday6:00 am - 7:00 pm