Little Rock AFBMilitary Trusted Businesses

Hertzog Family Eye Care

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We are committed to providing you with the highest quality eye care by utilizing the most advanced technology and staying up-to-date with the latest trends in eye care through continuing education. Our highly trained staff aims to make your visit quick, accurate and enjoyable from start to finish.

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1004 South Pine Street, Suite F
Cabot, AR 72023

1010 West Main Street
Jacksonville, AR 72076

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We accept most major medical and vision insurances.  If you do not see your insurance listed, call our office to see if we may be in-network.  If we are out-of-network, we can still see you for your exam.  You pay out of pocket and get reimbursed by your insurance directly (we can help you find the proper forms for reimbursement).

Some of the insurance plans that we work with are: Medicare, Medicaid, Tricare, Railroad Medicare, Blue Cross and Blue Shield, Health Advantage, Qualchoice, United Healthcare, Windsor Medicare, Coventry Health, Aetna, Cigna, First Health, UMR, Novasys, Vision Service Plan (VSP), Eyemed, Avesis, Superior Vision, Vision Care Plan, Comp Benefits, Humana Vision, Cooperative Benefits Administration, Ambetter And Many More!

Appointments Made SIMPLE!


If you are busy like we are and don’t have time for phone calls during the day or you want to communicate with us after hours, we offer a service where you can receive notifications, make appointments, confirm your appointments, write reviews, or receive periodic promotions/newsletters by text message on your smartphone or email from your phone, desktop, laptop, or tablet. You can access our SolutionReach page directly, under the appointments link or reviews link on this website, or on our Facebook page. SolutionReach is just another way Hertzog Family Eye Care is trying to make your visit simple, more convenient and on the cutting edge of technology.



We offer full scope adult and pediatric comprehensive eye examinations utilizing the latest technology to assess the vision and health of your eyes. We store your protected health information in electronic medical records for easy access, reduction in errors, and convenient electronic prescribing of pharmaceuticals straight to your pharmacy. Those records are backed up daily to two different locations ensuring your information is kept safe.



We fit sphere, astigmatism, multifocal and hard-to-fit patients in familiar brands such as Acuvue One Day Moist, Acuvue One Day for Astigmatism, Acuvue One Day Multifocal, Acuvue Vita, Acuvue Oasys, Acuvue Oasys for Astigmatism, Acuvue Oasys for Presbyopia, Alcon Dailies Aqua Comfort Plus, Alcon Dailies Aqua Comfort Plus for Astigmatism, Alcon Dailies Aqua Comfort Plus Multifocal, Alcon Dailies Total One, Alcon Dailies Total One Multifocal, Air Optix Hydraglyde, Air Optix for Astigmatism, Air Optix Multifocal and Air Optix Night and Day to name a few. We also fit some more exotic lenses like Dutte HD by Synergeyes for those irregular corneas (like post radial keratotomy and kerataconus), Biofinity XR, Proclear XR or Frequency 55 XR for high astigmatism and Gas Permeable lenses.



We offer many designer frames and sunglasses.  Some of our brands include: Tom Ford, State Optical, Jimmy Choo, Kate Spade, Lacoste, Eddie Bauer, Gant, Fossil, Guess, Harley Davidson, Vera Wang, Candies, and Oakley to name a few.  We also offer the newest lens technology by Hoya Laboratories, an innovator in the ophthalmic lens manufacturing industry.  Single Vision, Lined Bifocals or Trifocals, or No Line Progressives are available in a variety of materials.  Trivex  (two year warranty) or High Index materials are designed to make the lenses lighter and thinner.  Ask about our computer generated High Definition iQ lenses which are aspheric and make your lenses even thinner and lighter.  Transitions lenses turn to sunglasses when you are outside.  Polarized lenses block reflected light.  We have many types of no line progressives.  Ask about are Lifestyle lenses that have a wider intermediate and near channel with less distortion than traditional progressives.  Our newest anti-glare coating is SuperHivision EX3.  The coating is built into the lens so it never flakes off.  It also has the best scratch resistance on the  market, limits smudges and is warrantied for two years.  Ask about it at your next visit.



We co-manage the pre/posterative care of patients seeking cataract or refractive surgery. In most cases we will schedule your consult for surgery at our office with our surgeons. The surgeon will perform the surgery at a surgical center, and you will return to our clinic for post-operative and continued care. We seek only the best care for our patients; therefore, we co-manage with only the best surgical specialists in Little Rock and Cabot. We hope by doing so we provide you with the best surgical outcome possible. Hertzog Family Eye Care has been affiliated with TLC Laser Eye Centers in Little Rock for more than five years. We have co-managed numerous successful Lasik and PRK surgeries. Dr. James Hertzog has worked as a per diem doctor at the TLC Laser Eye Centers in Little Rock enhancing his refractive surgery knowledge and gaining a unique insight into the process from start to finish. Dr. Charity Hertzog has served as Clinical Director of TLC Laser Eye Centers in Little Rock for six years.  She has given numerous lectures both to her peers and the general public on a broad range of subjects related to all types of refractive surgery. She is excited to bring her refractive surgery expertise to Hertzog Family Eye Care. For more information about Lasik you may contact us at 501.941.2222 or click the TLC logo to go directly to their website. On their website you can learn everything you need to know about Lasik, Book a Free Consult, Request a Free Lasik Information Kit, and Learn About 0% Interest Free Financing.


The Icare® ic100 is based on a rebound measuring principle that requires no drops, air or specialized skills for its use. This device uses patented rebound technology to measure intraocular pressure.  Its light-weight probe makes momentary contact with the cornea. Icare’s proprietary algorithm coupled with state-of-the-art software allows the device to evaluate deceleration, contact time and other motion parameters of the probe when it touches the cornea.  The premium design and user interface brings IOP measuring to a higher level.



Cooing, sitting up, and crawling are signs that your baby is growing. Your baby’s vision has stages of development too, but the signs marking progress are not so obvious.  For many months to come, those little eyes will be the windows she uses to learn almost everything about her new world.  It’s up to you to help her develop properly, and ensure that she sees her new world clearly and accurately.  Many eye conditions have no symptoms that can be identified by a parent or in a well baby check-up. Early detection is the best way to ensure your child has healthy eyes and appropriate development of vision- now and in the future. We can help. InfantSEE®, developed by the American Optometric Association and The Vision Care Institute of Johnson & Johnson Vision Care Inc., is a public health program designed to ensure that eye and vision care becomes an integral part of infant wellness care to improve a child’s quality of life. We feel so strongly about the importance of healthy vision that participating member optometrists will provide a no-cost comprehensive infant eye and vision assessment within the first year of life.



Optomap ultra-wide field digital retinal image is a unique technology that captures more than 80% of your retina in one panoramic image while traditional imaging methods typically only show 15% of your retina at one time. The optomap is fast, painless and comfortable. Nothing touches your eye at any time. It is suitable for the whole family. To have the exam, you simply look into the device one eye at a time (like looking through a keyhole) and you will see a comfortable flash of light to let you know the image of your retina has been taken. Under normal circumstances, dilation drops might not be necessary, but your eye care practioner will decide if your pupils need to be dilated depending on your conditions. The capture takes less than a second. Images are available immediately for review. You can see your own retina. You see exactly what your eye care practioner sees!

For information on these and other
services please follow the link below:

We Are One BIG Happy Family..

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and we’re ready to take care of YOUR FAMILY!



Dr. James Hertzog is a Cabot native. He graduated from Cabot High School, ASU in Jonesboro and Southern College of Optometry with honors. He has served on the Cabot Chamber of Commerce Board of Directors and is an active member and past president of the Cabot Lions Club. He is a member of the American Optometric Association and the Arkansas Optometric Association. He was recently elected to the Board of Directors of the Arkansas Optometric Association.  He was named Young Optometrist of the Year in 2011 by the Arkansas Optometric Association, and he was recently honored as an inductee to the Cabot Panther Foundation Hall of Fame. He is married to Dr. Charity Hertzog and has three boys, Jacob, Jonah, and Isaac.



Dr. Charity Hertzog was born in Trenton, New Jersey. She attended University of North Carolina at Chapel Hill and Southern College of Optometry where she graduated with honors. She completed a residency in ocular disease at the Veterans Affairs Medical Center in Memphis, TN. She is a member of the American Optometric Association and the Arkansas Optometric Association. She is an active member of Junior Auxiliary of Cabot. She served as Clinical Director at TLC Laser Eye Center in Little Rock for the last six years.  She is married to Dr. James Hertzog and has three boys, Jacob, Jonah, and Isaac.



Dr. Chase Harter is a native of Northern Ohio.  He earned his Bachelor of Science in Zoology at The Ohio State University, and his Doctor of Optometry degree at Southern College of Optometry in Memphis, TN where he graduated with honors.  Dr. Harter served as a student ambassador at Southern College of Optometry, and he also participated in several mission trips abroad representing Student Volunteers in Optometric Service to Humanity (SVOSH).  He is a member of the American Optometric Association and Arkansas State Optometric Association.  

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1004 South Pine Street, Suite F
Cabot, AR 72023

1010 West Main Street
Jacksonville, AR 72076

1010 West Main StJacksonville, AR 72076
5019852020Visit WebsiteEmail Us
Monday8:30 am - 5:00 pm
Tuesday8:30 am - 5:00 pm
Wednesday8:30 am - 5:00 pm
Thursday8:30 am - 5:00 pm
Friday8:30 am - 5:00 pm
Saturday12:00 am - 12:00 am
Sunday12:00 am - 12:00 am