To the northwest of Jacksonville is the farming community of Richlands. Known as the “Town of Perfect Water,” Richlands boasts fertile soil that grows tobacco, corn and cotton. Every September, on the Saturday following Labor Day, the townspeople celebrate Richland Farmer’s Day, beginning with a 9 a.m. parade and ending with a spectacular fireworks display. Another annual famous tradition is the Richlands Street Fair & Car Show in October. Live music, a car and tractor show, craft vendors, children’s activities and more draws people from all across North Carolina.